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Workshops

WORKSHOPS ADDED DAILY

DAY ONE – Workshops

NOVEMBER 19, 2024

Amy & Melissa, Tally Print Studio

Workshop: “Screen Printing Workshop: Brand Merchandising and Visibility”
Tuesday, November 19 | 11am-1pm

Tally Print Studio will engage participants in a hands-on screen printing workshop, while fostering collaboration and idea exchange. During the workshop, we will cover the fundamental techniques of the screen printing process, and how to foster strategies for brand visibility and marketing. Participants will leave with their own prints and a richer understanding of how to enhance brand recognition.  Future workshop opportunities available for those interested in creating personalized merchandise as a group-building experience. No prior experience is needed, and all materials are provided.

Tally Print Studio was co-founded in 2023 by Amy Alonso and Melissa Gonzalez-Lopez, two FSU Studio Art alumni interested in creating a printmaking space accessible to the community. Prior to the studio’s inception, Alonso and Gonzalez-Lopez acquired experience teaching fine art in a variety of settings and exhibited work internationally.

Christina Lynch, CEO Trydent Consulting

Workshop: “Balancing Empathy and Accountability as a Consultant”
Tuesday, November 19 | 12pm-1pm

This workshop is tailored for consultants looking to enhance their interpersonal skills and navigate the delicate balance between understanding clients’ needs and holding them accountable for achieving results. Participants in this workshop will gain valuable insights and practical strategies to navigate the nuanced landscape of consulting, inclusive of the client’s perspective and challenges.
Learning Objectives
1. Understand how empathetic communication fosters trust and collaboration.
2. Learn effective techniques for setting clear and achievable client expectations that align with project goals.
3. Master the art of delivering constructive feedback with empathy.
4. Learn techniques to address conflicts while maintaining a positive client relationship.

Christina Lynch is the Chief Executive Officer of Trydent Consulting and has worked in and with over 200 businesses in a wide range of industries. Her passion is assisting and elevating small businesses through her expertise in accounting, human resources, and program management. She has a notable track record for utilizing a flexible and non-judgmental approach with her clients and partners that has promoted the success of positive and profitable business affairs for every party involved.

 

She received her Master’s degree in Human Resources and Employment Relations from Penn State University. She received her Bachelor’s degrees in Accounting, Finance, and Human Resource Management from Florida State University. Christina is a business consultant with the Small Business Development Center at FAMU, winning Regional Consultant of the Year in 2021.

 

In addition to her various roles, she also serves as the President of the Board for Red Hills Small Farm Alliance, a board member of Big Brothers Big Sisters of the Big Bend, FSU College of Business Department of Accounting Advisory Board, Black Tattoo Anthology, and the interim Executive Director of the American Herbalists Guild.

Destiney Burt, Maladon Media

Workshop: “Start Where You Are: Leveraging Your Resources in Content Creation for Business Success”
Tuesday, November 19 | 2pm-3pm

You don’t need a huge budget to create content that resonates with your audience! In this interactive workshop, Destiney Burt will walk you through how to use what you already have—whether it’s your smartphone, personal skills, or a small team—to build high-impact social media content. From quick video creation to impactful Instagram posts, you’ll leave this workshop with a strategy for creating valuable, authentic content without breaking the bank.

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Erin Gillespie, Slalom

Tuesday, November 19th | 3pm-4pm
Workshop: “Communications in the Social Media Era”

Join government consultant, communications pro and former entrepreneur — Erin Gillespie for a fun and fast-paced workshop on communications against a backdrop of intense technological change and social media, where the speed of information has dropped from reading a newspaper every 24 hours to getting news updates within seconds. Join her for an interactive session with real examples of communications wins and failures.

Erin has almost two decades of experience in state government operations, media and public relations, crisis management, and government affairs. She currently works with government agencies to implement new technologies to better serve constituents. Previously she was the Deputy Chief of Staff for the Florida Department of Economic Opportunity (now Florida Commerce), working with businesses and communities across the state to invest in a high-tech workforce, develop strong growth strategies and promote Florida’s economic success. Erin has extensive disaster recovery experience, leading statewide private sector disaster recovery efforts after Hurricanes Hermine, Matthew, Irma, Maria and Michael. Previously, Erin handled communications and media for the Florida Department of Economic Opportunity, the Florida Department of Agriculture and Consumer Services and the Florida Department of Children and Families. A former newspaper reporter, Erin earned her bachelor’s and master’s degrees from Auburn University.

Web3 – Michael Winn

Tuesday, November 19th | 4pm | Digital Dome
Beyond Likes and Shares:
Web3 Strategies for Building Brand Communities
Workshop Description
In the evolving landscape of Web3, brands are reimagining how they connect with their audiences, shifting from traditional marketing to building vibrant, engaged communities. This workshop explores the innovative strategies brands are using to create strong, decentralized communities in the Web3 ecosystem. Participants will learn how blockchain technology, NFTs, and tokenomics are transforming community engagement, fostering loyalty, and driving brand advocacy.
About Michael

Michael Winn is President and CEO at RB Oppenheim Associates, a digitally driven marketing agency based in Tallahassee, Florida for 38 years. He is responsible for analyzing and maximizing all digital media campaigns, corporate marketing objectives, and organizational branding initiatives for clients. Michael ensures that all current technologies, digital web design methodologies, and search engine optimization strategies are leveraged to provide the highest level of success for more than 225 client websites built exclusively on WordPress.

DAY TWO – Workshops

NOVEMBER 20, 2024

Vince Hunt, The Creative Bureau

Workshop: “Mastering GPT Architecture: A Professional Approach to Building AI for Training, Coaching, and Capability Development”
Wednesday, November 20th | 1pm-2pm

This talk will unveil The Bureau’s structured and accessible approach to designing, deploying, and sustaining GPT models specifically tailored for training, coaching, up-skilling, and capability building. We’ll explore our comprehensive framework, focusing on key stages such as mapping your GPT design, developing and organizing training documents, deploying the model in various domains, and ensuring continuous learning and improvement. Perfect for professionals aiming to harness AI for growth and development initiatives.

* Participants will gain access to our templates and working model after the session

Vincent Hunt is an American entrepreneur, multidisciplinary creative, and thought leader who has been deeply engaged in the digital and creative industries since the mid-1990s. With decades of experience driving innovation across various domains, Hunt has consistently pushed the boundaries of what’s possible in the intersection of creativity and technology.

Julia Holly, City Clips

Workshop: “Tired of Hearing “We’ve Been Talking About This for Years”?
It’s Time to Take Action!”
Wednesday, November 20 | 3pm-4pm

Julia Holly jokes that she’s “new to Tallahassee—for the last 14 years.” In that time, she’s heard the same refrain: “We’ve been discussing these issues forever, but nothing’s changed.” Sound familiar? It’s time to break the cycle and start getting real results.

 

In this dynamic workshop, Julia will show you how to move beyond endless discussions and actually make things happen. With over a decade of experience helping small teams complete thousands of projects, all while managing a busy household of six (plus a dog!), Julia has learned the secrets of high-performing CEOs and coaches.

 

Join her as she shares proven strategies that have helped her remote-first team of six consistently get things done. If you’re ready to turn ideas into action and make progress where it counts, this session is for you!

With over 20 years in the creative industry since graduating from the award-winning college Academy of Art University, SF, Julia has steadily maintained growth for her branding studio, JH Creative (jhcreative.co). She has helped local organizations and businesses like Domi, Nic’s Toggery, Team 180 Consulting and hundreds of clients refresh their brand and online presence. Julia also co-founded an email newsletter, CityClips (cityclips.net) covering the latest developments for business and technology.

R.J. Singleton, CREAT.ORS

Workshop: “The Creative Process: Sustainable Content Creation”
Wednesday, November 20 | 1pm-2pm

In this hands-on workshop, business owners will dive deep into the content creation process, from brainstorming to execution. Participants are encouraged to bring their laptops, content creation equipment, and specific questions to maximize the experience. Through interactive coaching, you’ll explore creative strategies, content formats, and practical tools that help develop authentic, engaging content. Walk away empowered to create high-quality content that truly reflects your brand and connects with your audience, while gaining tailored advice to address your unique business needs.

A creative and disciplined leader with proven proficiency in meeting brand and stakeholder standards. Strong ability to provide direction and passion for creating stories and messages through film and video.

Audra N. Fournier, Partners for a Solution

Workshop: “Personality Profiling in Action”
Wednesday, November, 20 | 4pm-5pm

Embark on a transformative journey as we unveil your personality type, the keys to fostering employee engagement through innovative communication, while spotlighting the pivotal role of leadership through personality profiling. Attendees will leave informed and inspired to implement new approaches customized to the personality of the team members, creating a workplace culture that builds trust, encourages collaboration, and enhances overall employee satisfaction and performance.

Audra Fournier is a resident of Tallahassee, Florida, where she originally earned a hospitality degree from Florida State University. Her career in the hospitality industry spanned from New York City to Tampa Bay, emphasizing customer experience, relationship building, and change management. While in Tampa, she completed her MBA in Business Management.

 

In 2015, she returned to Tallahassee and founded Partners for a Solution, LLC. Coaching has allowed her to blend her experience as a third-generation entrepreneur with her extensive customer service background to help business owners and leaders operate more effective and efficient businesses.

 

As a certified life and business coach, DISC personality profiler, and John Maxwell certified trainer, she empowers individuals to enhance communication and collaboration. Currently, she serves on The Salvation Army’s Advisory Board, NEBA board, as Vice President of Grow Tallahassee, as an independent business consultant with the SBDC, and in various other roles. Her passion is in contributing to the success of her clients and community.

DAY THREE – Workshops

NOVEMBER 21, 2024

Lauren Helm, Helm PR

Workshop: “LinkedIn Profile Audit”
Thursday, November 21 | 11am-12pm
Whether you’re a recent graduate seeking job opportunities, an established brand, or an entrepreneur, LinkedIn can be a powerful tool. With such a vast reach, your LinkedIn profile has the potential to be seen by recruiters, potential clients, and industry colleagues, which can impact your bottom line. This hands-on workshop will explore optimizing your LinkedIn profile to enhance visibility, credibility, and networking opportunities. Attendees will develop their headlines, learn about native features to streamline content, establish contact details for potential connections, and personalize their LinkedIn URLs. 

***Attendees bring a laptop to this session – this is a hands on workshop.

Lauren’s career has been anchored in public relations. She has expertly navigated the world of branding, community relations, event management, digital marketing, corporate communications, and community engagement while harnessing a proven track record of delivering results that matter. Well-versed in the healthcare industry, Lauren was pivotal in leading public relations initiatives for Florida’s top-ranked HMO and maintaining its status among the nation’s top 5 for over a decade.

Terri Sherman, Florida Business Exchange, Inc

Workshop: “Exit Strategies”
Thursday, November 21 | 11am-12pm

This workshop is for individuals at any stage of business ownership, as it will provide a practical
overview of items you should keep in mind when thinking about a future exit, and more importantly,
why you should even consider an exit strategy in your business. This workshop will also help you
think about your business as a future, saleable asset.

Terri Sherman has been with Florida Business Exchange, Inc. since 2011 as a Business Intermediary operating under Terri D. Sherman, PA. She is a member of the Business Brokers of Florida (BBF) and
International Business Brokers Association (IBBA), through whom she is designated a Certified Business Intermediary (CBI). She specializes in the sales of main street businesses and has sold a host of businesses across the state of Florida. Terri has been the recipient of the BBF “Million Dollar Plus” Award and the IBBA “Outstanding Producer Award.” She is ready to help you “mind your business today”!

Juming Delmas

Workshop: “TBD”
Thursday, November 21 | 11am-12pm

TBD

TBD

Bryan Gibson, i2X Solutions

Workshop: “Computing Safely and with Continuity”
Thursday, November 21 | 12pm-1pm

No matter your stage of business, owners and operators need to ensure their technology is running smoothly.  If your computer is down, your business is down, your clients are not getting service, and you are not generating revenue.  In this hands-on workshop, we will learn about the basic drivers of computer performance, maintenance steps you can take to keeping your computer running smoothly, and how to keep it protected.  You will also learn how to create automated online backups of your critical files to preserve your data and make computer upgrades or recovery a cinch.  Attendees will setup recurring operating system updates, ensure anti-virus is installed and updating, and learn about the basic components that lead to performance issues.  Additionally, we will setup basic backups and learn about how to detect and identify the latest threats.

Bryan has been building computers, writing programs, and working with technology since he was 13 years old.  As a professional, he has been advising, consulting, and implementing myriad solutions for very large businesses for 20 years.  In addition, he has founded or co-founded a handful of companies and currently runs i2x Solutions which regionally focuses on technology and cyber-security solutions for clients in various industries in the Tallahassee area.  Whether working for international enterprises or startups, Bryan has led and built teams using his passion to find solutions to the toughest problems while focusing on sharing knowledge to make technology understandable.